Overhauled both FootLocker.com + FL Mobile Apps globallyLOGO
logo
Hired and scaled a design and research organization from 3-10
Successfully scaled a design system
Selected Work
Mobile App 2.0
Victoria Beckham Beauty was looking to enter the global luxury fragrance market with the launch of three fragrances designed and developed by Victoria.
The three gender-neutral scents each draw on a different stage of Victoria’s life. Each scent captures her own recollections of distinct times, places and experiences.
By the numbers
17+ Design Epics
Navigation, Shop, Login, Search, Sort & Filter, Product Listings, Product Detail, Bag & Checkout, Enrollment & Onboarding, My Account, Order Management, FLX Dashboard, Releases, Store Mode
7 Design Sprints
18+ weeks. 40+ design reviews, user testing before and after
300+ User Stories
1200+ Business Requirements, 2700+ Story Points, 25+ Developers
My Role
I led product design for this project. I delivered research, storytelling concepts and final design deliverables.
Results & KPIs
Old App
Crash Free Users:
98.0%Monthly Active Users:
2.0 M
Conversion rates
with older apps:
Foot Locker 1.4%
Champs 1.6%
Kids Foot Locker 2.3%
New App
Crash Free Users: 99.80% (+2%)
Monthly Active Users: 2.8M (+40%)
Conversion rates with
the newer apps:
Foot Locker 1.8% (+29%)
Champs 2.26% (+42%)
Kids Foot Locker 3.16% (+37%)
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Flexible, expert advice when you need it. Book hourly support across a range of topics—from planning to problem-solving. This focused consultation will help clarify your goals, map out next steps, and identify opportunities for growth.
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Flexible, expert advice when you need it. Book hourly support across a range of topics—from planning to problem-solving. This focused consultation will help clarify your goals, map out next steps, and identify opportunities for growth.
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Flexible, expert advice when you need it. Book hourly support across a range of topics—from planning to problem-solving. This focused consultation will help clarify your goals, map out next steps, and identify opportunities for growth.
Our Process
Plan with Purpose
Together, we outline a path forward that’s realistic, strategic, and tailored to your specific needs.
Collaborate Openly
You’re part of the process. We keep communication open and decisions shared—no black boxes or surprises.
Plan with Purpose
Every project is different. We stay flexible and responsive to make sure the process fits your flow—not the other way around.
Plan with Purpose
When we deliver, it’s not just a finished product—it’s a solution you can trust, backed by real care and effort.
Past Project
The Atlas Project
A bold reimagining of a timeless brand.
