Born and raised in Brooklyn,

I’m a design leader, storyteller, and problem solver passionate about iconic brands and their connection to culture. With an editorial background, I bring narrative-driven experience design and digital strategy to life. I lead high-performing teams across product design, UX research, and copywriting to craft multi-platform experiences that spark emotional connection and deliver measurable impact.

Currently

I lead Experience Design at Foot Locker, overseeing a global team of designers, researchers, and writers. We’re reimagining the customer journey across mobile app, responsive web, and in-store touchpoints, blending sneaker culture with the needs of a new generation.

When I’m not designing, you can find me sourcing vintage anything, reading tarot and hanging out with my dog, Bandit.

  • Lead Product Designer → Senior Manager, Experience Design & Strategy

    Started by building and scaling Madewell’s first digital product design and research function, then expanded into a strategic role leading experience design across all J.Crew Group brands.

    Led high-impact initiatives across Madewell Denim and J.Crew Size & Fit, driving incremental revenue and conversion.

  • Experience Design

    Designed an exclusive digital experience for the debut of Victoria Beckham’s gender-neutral fragrance collection. Led research, storytelling, and design in close collaboration with brand and marketing teams to craft a DTC experience rooted in emotion and discovery.

  • Experience Design Lead

    Owned design strategy for Verizon’s e-commerce search experience, driving improvements across core features and early AI-powered innovation in conversational and internal search.

  • UX Designer

    Led A/B testing design for Xfinity Account Management and Comcast Business platforms, blending data and insights to improve customer journeys and increase engagement.

Previously