Hi, I’m Rosanna.
I've turned a lifelong love of fashion into a career leading experience design for some of the most iconic brands in retail, building and mentoring multidisciplinary teams across design and research.
I believe the brands and experiences that stay with us are the ones we form personal connections with — the ones that don't just become part of the cultural conversation, but help shape it.
With a background in journalism and fashion, I bring an editorial perspective to experience design, creating thoughtful digital products where storytelling, strategy, and technology come together.
Selected Work *
Selected Work *
✨ Fits
Head of Experience Design, Foot Locker
Led the concept, research and design of Fits, Foot Locker’s first customer-facing AI styling experience, built with Stylitics Labs and now live in the Foot Locker app. Fits helps customers build outfits around what they already own and see the looks come to life on a virtual model.
👟 Foot Locker
Head of Experience Design
Leading a multi-year transformation of the digital experience across Foot Locker, Kids Foot Locker, and Champs Sports, connecting commerce, culture, and technology across customer and employee experiences.
+ Scaled the Experience Design organization from 3 to 12, leading multidisciplinary teams and people managers across product design and UX research.
+ Overhauled the digital experience end to end, from a modular, storytelling-led homepage and three rebuilt mobile apps to Store Mode and new associate tools on the store floor.
+ Led the launch of Fits, Foot Locker's first customer-facing AI-powered shopping and styling experience.
+ Established a global design system and introduced AI-assisted design workflows to modernize how the team designs and delivers products.
🌀 Madewell Denim
Experience Design & Strategy
Led experience design and digital product strategy for Madewell's signature denim category, reimagining product discovery, size and fit, and the shopping journey to help customers find their perfect pair of jeans.