Hi, I’m Rosanna.
I’ve spent my career leading Digital Experience Design for some of the most iconic brands in retail, building and mentoring teams across design, research, and content.
With a background in fashion and journalism, I bring an editorial lens to my work, shaping thoughtful, connected experiences that feel considered and cohesive.
Selected Work *
Selected Work *
👟 Foot Locker, Inc.
Director, Experience Design
Leading a global transformation of Foot Locker’s digital ecosystem across Foot Locker, Kids Foot Locker, and Champs Sports. A new global homepage, PDP & mobile app are now live, with core commerce journeys being redesigned to elevate brand storytelling and modernize the customer experience.
🌀 Madewell Denim
Experience Design & Strategy
Directed experience design and digital product strategy for Madewell’s signature category, denim, leading the redesign of PLP, PDP, and filtering to deliver a best-in-class size and fit experience.
💎 Victoria Beckham Beauty
Experience Design & Strategy
Shaped the digital debut of Victoria Beckham’s fragrance collection, blending research, storytelling, and design into a discovery-led, emotionally resonant DTC experience.