Selected Work *
Selected Work *
🌀 Madewell Denim
Experience Design & Strategy
Directed experience design and digital product strategy for Madewell’s signature category, denim, leading the redesign of PLP, PDP, and filtering to deliver a best-in-class size and fit experience.
💎 Victoria Beckham Beauty
Experience Design & Strategy
Shaped the digital debut of Victoria Beckham’s fragrance collection, blending research, storytelling, and design into a discovery-led, emotionally resonant DTC experience.
🧵 Madewell Digital
Experience Design
Drove early digital product design at Madewell, from high-impact A/B tests to the launch of the brand’s first-ever digital warehouse sale — one of its most visible online events.