Hi, I’m Rosanna.
I've turned a lifelong love of fashion into a career leading experience design for some of the most iconic brands in retail, building and mentoring multidisciplinary teams across design and research.
I believe the brands and experiences that stay with us are the ones we form personal connections with — the ones that don't just become part of the cultural conversation, but help shape it.
With a background in journalism and fashion, I bring an editorial perspective to experience design, creating thoughtful digital products where storytelling, strategy, and technology come together.
Selected Work *
Selected Work *
👟 Foot Locker, Inc.
Head of Experience Design
Leading a multi-year transformation of the digital experience across Foot Locker, Kids Foot Locker, and Champs Sports, connecting commerce, culture, and technology across customer and employee experiences.
+ Scaled the Experience Design organization from 3 to 12, leading multidisciplinary teams and people managers across product design and UX research.
+ Overhauled the digital experience end to end, from a modular, storytelling-led homepage and three rebuilt mobile apps to Store Mode and new associate tools on the store floor.
+ Led the launch of Fits, Foot Locker's first customer-facing AI-powered shopping and styling experience.
+ Established a global design system and introduced AI-assisted design workflows to modernize how the team designs and delivers products.
🌀 Madewell Denim
Experience Design & Strategy
Led experience design and digital product strategy for Madewell's signature denim category, reimagining product discovery, size and fit, and the shopping journey to help customers find their perfect pair of jeans.
💎 Victoria Beckham Beauty
Experience Design & Strategy
Shaped the digital debut of Victoria Beckham Beauty's fragrance collection, bringing together customer research, editorial storytelling, and experience design to create an emotionally resonant DTC discovery experience.