https://rosannavolis.com/about daily 0.75 2026-02-26 https://images.squarespace-cdn.com/content/v1/57b47ff29de4bb23fd5f021e/1f11642c-d159-4dec-9bac-1ef1f5772fcc/DSC03748_VSCO.jpg https://images.squarespace-cdn.com/content/v1/57b47ff29de4bb23fd5f021e/ab33b020-b8a5-4afa-bceb-bb8d476c1721/Mask+group+%284%29.png https://images.squarespace-cdn.com/content/v1/57b47ff29de4bb23fd5f021e/1ce0d249-7679-4690-8728-45d728889fd7/sparkles+%281%29.png https://rosannavolis.com/portfolio daily 1.0 2026-03-26 https://images.squarespace-cdn.com/content/v1/57b47ff29de4bb23fd5f021e/eefd150c-f958-41c9-882b-357135716215/Group+1171275996-2.png https://images.squarespace-cdn.com/content/v1/57b47ff29de4bb23fd5f021e/a36474b0-59e6-46a9-8741-90d06f61e1ab/screencapture-madewell-spring-denim-drop-html-2023-04-12-13_52_52-1.png https://images.squarespace-cdn.com/content/v1/57b47ff29de4bb23fd5f021e/1f83e5dd-3ada-4764-ae63-9c387aba53f8/VBB.png https://rosannavolis.com/madewell-denim-fit-quiz daily 0.75 2025-08-19 https://images.squarespace-cdn.com/content/v1/57b47ff29de4bb23fd5f021e/ff668615-2d57-4110-9eb9-9adc922f50df/screencapture-madewell-2023-04-12-16_12_26.png Madewell Denim Fit Quiz - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57b47ff29de4bb23fd5f021e/64671b72-d40a-48aa-b450-5101537a5850/FitQuiz_Main.png Madewell Denim Fit Quiz - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57b47ff29de4bb23fd5f021e/cbb23d1b-b0b4-4318-8d94-62e0c6d03956/CompLandscape.png Madewell Denim Fit Quiz - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57b47ff29de4bb23fd5f021e/c72b8050-7aa6-4d57-aaee-f626f7d89d2d/Creative+Direction+copy.png Madewell Denim Fit Quiz - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57b47ff29de4bb23fd5f021e/bed52e1a-24bf-4c13-84b0-dcd46f6880d8/Denim+Fit+Quiz_AllScreens.png Madewell Denim Fit Quiz - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57b47ff29de4bb23fd5f021e/ff668615-2d57-4110-9eb9-9adc922f50df/screencapture-madewell-2023-04-12-16_12_26.png Madewell Denim Fit Quiz - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57b47ff29de4bb23fd5f021e/64671b72-d40a-48aa-b450-5101537a5850/FitQuiz_Main.png Madewell Denim Fit Quiz - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57b47ff29de4bb23fd5f021e/cbb23d1b-b0b4-4318-8d94-62e0c6d03956/CompLandscape.png Madewell Denim Fit Quiz - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57b47ff29de4bb23fd5f021e/1681225252350-2KS6DTAE939NG1OWKP8E/BodyType.png Madewell Denim Fit Quiz - Body Type The first-round designs had customers select their body shape to be matched with either a standard or curvy fit. After focus group & usability testing we found that customers wanted a wider breadth of options. Madewell’s curvy fit is based on hip to waist proportions so I reworked the focus and objective of the question to reflect that. https://images.squarespace-cdn.com/content/v1/57b47ff29de4bb23fd5f021e/1681225273960-ZOSYWX3L57VJG9A99AJM/Style.png Madewell Denim Fit Quiz - Fit & Style My original design had “style” and “leg shapes” (denim fit) split into two questions but we found that customers felt limited by the results they were getting and that “style” is subjective — they were more interested in direct terms like “wide leg” “tapered” “skinny” etc. I combined both questions into one and defined fit & style. https://images.squarespace-cdn.com/content/v1/57b47ff29de4bb23fd5f021e/1681225283971-D0WIXX9BN6H2Z4F5P0M7/ResultMatching.png Madewell Denim Fit Quiz - Result Matching Originally the logic of the quiz was built to separate results into “perfect match” “great match” and “good match”, but we found that customers who were only seeing “good” matches did not have proper context and were confused as to why their results were a bit off. To solve this, the next round of designs removed the ranking system completely and sorted results by “leg shape” (wide leg, skinny, etc.) with category links to shop more in that style driving conversion and add to cart rates. https://images.squarespace-cdn.com/content/v1/57b47ff29de4bb23fd5f021e/1681225290877-J5IY3XHCKJB8CS9J13V9/Imagery.png Madewell Denim Fit Quiz - Inclusive Imagery Despite our best efforts to include inclusive imagery throughout the quiz, a few pages were called out by customers as problematic. Solution was to include personalized imagery and build logic to show relevant imagery as soon as we identify a customer as “standard” “petite” “plus” or “curvy”. https://images.squarespace-cdn.com/content/v1/57b47ff29de4bb23fd5f021e/1681225309780-L1KAJ1FODP4858BOUYDJ/Personalization.png Madewell Denim Fit Quiz - Sizing Personalization Customers requested that the size and fit information they entered into the denim fit quiz apply to the rest of their site browsing experience. 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